Leukemia & Lymphoma Society Launching Nationwide Campaign for Cure

The Leukemia & Lymphoma Society (LLS) is launching a new nationwide initiative called "Someday is Today," a campaign to build greater awareness of the nation's largest blood cancer charity, highlighting past achievements by the LLS as well as future goals and directions of future research.

Said John Walter, LLS chief executive officer:

"We felt it was time to put a stake in the ground, and to shine the spotlight on the urgency and accomplishments we have made toward finding cures for blood cancers. 'Someday is Today' is our platform to rally support for this cause. People talk about curing cancer at some point in the future. But, for LLS, someday is today. Contributions made to this organization – through partners, volunteers and generous donors – are driving cures right now. The reality is, if you want to reduce the incidence of lung cancer, stop smoking. If you want to reduce the incidence of melanoma, use sun block. If you want to prevent the incidence of blood cancer, invest in a cure."

Louis DeGennaro, PhD, LLS chief mission officer pointed out that the research carried out in blood cancers has led to treatments and even cures for other types of cancer as well as related diseases, such as rheumatoid arthritis:

"We're not your grandfather's charity. There is no means of preventing or early screening for blood cancers, so our focus is on life-saving research to find cures. LLS research funding has touched the discovery or development of nearly every therapy used in the battle against blood cancers – including targeted drugs, like Gleevec, Velcade and Kyprolis, and immunotherapies, like Rituxan."

"Someday is Today" will be launched this month.

Source: LLS

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