Burlington Coat Factory Launches Annual Campaign to Support LLS

Burlington Coat Factory has launched its 11th year as a major supporter of the Leukemia & Lymphoma Society (LLS) with its company-wide initiative that encourages their customers to buy small paper balloon icons, the proceeds of which go towards the supporting the LLS.

Since first teaming up with the LLS, Burlington Coat Factory has raised almost $13 million over the previous ten years.

The company's fundraising campaign runs from 9 July 2012 through 29 October 2012 and occurs at all of their locations, a total of nearly 500 stores in 44 States and Puerto Rico.

The published goal for Burlington Coat Factory is to top the $15 million mark. In addition to their balloon icon program, Burlington also takes part in the LLS program 'Light The Night' Walks, which bring together communities for an evening walk to honor those people touched by blood cancers over the years.

"I am consistently impressed and overwhelmed by the tremendous generosity of our employees and our customers to give back in support of this important life-changing research," said Burlington Coat Factory president and chief executive officer Thomas Kingsbury. "We are looking forward to another outstanding campaign this season as we work together to raise funds in the fight against cancer."

Source: MarketWatch