Jeff Gordon Treatment Room the Newest Pit Stop at the CBCC

Today the Children's Blood and Cancer Center at Dell Children's Hospital in Austin unveiled a new treatment room sponsored by one of the undisputed greatest NASCAR drivers of all time, Jeff Gordon.

Gordon's four NASCAR Cup Series championships and three Daytona 500 victories only scratch the surface of the man's accomplishments on the track. But the Northern California-born Gordon's impact off the track is steadily becoming just as impressive, having focused his philanthropic efforts towards pediatric cancer fifteen years ago. What began as a local effort near his home in North Carolina has grown to impact kids as far away as Rwanda.

Call

"These kids fighting cancer are some of the greatest champions I will ever know," said Gordon, whose Jeff Gordon Children's Foundation has contributed over $14 million to support kids diagnosed with cancer and their families since 1999. "[With the treatment room] we wanted to create a space that was fun and exciting, and a reminder that their visit to the hospital was just a pit stop on the way to victory over cancer."

The huge graphic above dominates the room, depicting Gordon's No. 24 Axalta Chevrolet SS making a pit stop at the Kobalt 400 NASCAR Sprint Cup Series race at Las Vegas Motor Speedway in March. Designed by Red Eye Designs of Charlotte, N.C., the eye-popping graphic was funded by one of Gordon's primary sponsors, Axalta Coating Systems.

Here is Red Eye Designs' graphic in closer detail:

Sponsoring a treatment room comes with other costs, and for the Jeff Gordon treatment room, funds were raised by the Austin chapter of the JGCF Promise Circle. They were able to obtain a significant contribution from the Austin office of the CBRE Group Inc.

Among several very cool details, the room includes a framed Jeff Gordon racing jacket (the glass of which reflects the graphic well; a photographer might say too well):

The sponsorship of a treatment room at the CBCC runs for three years, at which time sponsors can re-up for another three years.

....

[All photo credits: Ross Bonander. To see and download many more photos from this event, please visit my smugmug page.]

This is the twelfth installment in my series on the Children's Blood and Cancer Center at Dell Children's Hospital in Austin, Texas. The prior eleven are listed below:

Call

More Articles

More Articles

This entry looks at Non Hodgkin's Lymphoma in the lungs, clinically known as pulmonary lymphoma, one of the subtypes of lymphoma. 'Lymphoma' is an...

In order to prevent developing any subtype of lymphoma, it would be helpful to know the causes of lymphoma. Unfortunately, in virtually every case...

BEAM chemotherapy is an acronym representing a small family of combination chemotherapy regimens that are used chiefly as salvage regimens in the...

There are two types of cancer: benign and malignant. Benign cancers are the kind that don't spread and don't threaten one's life. Malignant...

The Erythrocyte Sedimentation Rate (ESR - sometimes called sed rate or sedimentation rate) is a nonspecific screening test for various...

Blood counts can be used to identify disease and monitor patient health during cancer treatments. Though these tests cannot diagnose lymphoma on...

MALT lymphoma is a rare B-cell non-Hodgkin's lymphoma that typically runs an indolent or slow-growing clinical...

Mantle cell lymphoma (MCL) is just one of 50-60 known B-cell subtypes of...

After some of the dust has settled, the thoughts of many new lymphoma patients turn to diet and nutrition. They want to know if, in the past,...

According to a study by Japanese researchers, the SMILE combination chemotherapy protocol is effective against extranodal natural killer/T-cell...

In a perfect world, every case of cancer would respond to, and be cured by first-line therapy. Unfortunately, it is not often the case. This is...

Patients treated with maintenance rituximab had three times longer progression-free survival. This is a summary of an article published in the...

Prednisone is a glucocorticosteroid (a steroid) used in the treatment of many types of cancers. It functions as an anti-inflammatory medicine that...

In 1964, researchers at the National Cancer Institute developed the first combination chemotherapy that cured a...

Since so many chemotherapy agents can affect a patient’s sex drive and fertility, thinking about these issues prior...