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ACS sneakers programs to spotlight health and diet in cancer prevention
The inaugural 'Coaches vs. Cancer Suits and Sneakers' awareness weekend is set for January 29 through January 31, 2010. This event is a collaboration between the American Cancer Society (ACS) and the National Association of Basketball Coaches (NABC); over the last weekend in January, participating NABC coaches will be leaving their dress shoes at home and instead wearing sneakers along with their suits to games in support of the ACS. Fans attending games are encouraged to do the same.
The ACS is also launching the first 'Suits and Sneakers Challenge' and 'Wear Your Sneakers to Work Day', in which employees of participating companies make an ACS donation of at least $5 and earn the ability to wear sneakers to work.
The wider point here is to spotlight the positive role that exercise and diet play in reducing one's risk for developing cancer. To learn more about these initiatives, check out Coachesvscancer.org or the associated ASC press release.