MGA Entertainment to make hairless Bratz, Moxie Girlz dolls


The campaign started by non-Hodgkin's lymphoma survivor Jane Bingham to see toy maker Mattel create a bald Barbie to help support kids who have lost their hair due to anti-cancer treatments has succeeded, but not quite in the way she expected.

After months of refusal and admittedly under enormous pressure, Mattel finally conceded to make a bald Barbie, but they would only do so in a limited manner, saying in a statement:

"We made the decision not to sell these dolls at retail stores, but rather get the dolls directly into the hands of children who can most benefit from the unique play experience."

While this is a victory for Bingham, it's not what she was after--which was to see the dolls appear on store shelves. Fortunately, another toy maker has stepped up and promised to have a line of hairless dolls on store shelves this summer.

That toy maker is MGA Entertainment, makers of the Bratz and Moxie Girlz lines of dolls.

Source: NPR

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